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Thursday 26/03
8:00 AM

RadiumOne Leadership Breakfast: Will Data Make The Difference at RWC 2015?

Ronnie Scott's Jazz Club
Leading TV presenter Gabby Logan returns to ask a panel of rugby experts if data is really delivering a seismic shift in the game of rugby union - both on the pitch in terms of performance and off the pitch commercially with brands. What does the new data play mean for teams, brands and players as we approach RWC 2015? Will it take England to World Cup glory or is it just analysis paralysis?
Gabby Logan TV Presenter
Maggie Alphonsi MBE (England Rugby), World Cup Winner
Alan Gilpin Head of Rugby World Cup, World Rugby
Tom Kingsley Director of Sport and Sponsorship, EY
Phil Vickery MBE (England Rugby), World Cup Winner 2003
Alan Gilpin
Maggie Alphonsi
9:00 AM

Discover Media

Newsroom Studio
A three-hour motivational and educational session aimed to inspire a group of local GCSE students about life in media. Includes talks from industry leaders adidas and Google; teenage Vlogging superstars ‘Mandem on the Wall’; technology demos of Google Glass and Oculus Drift and a live brief and presentation to media honchos.
Mandem on the Wall
Mandem on the Wall
9:00 AM

London Native Ad Forum

The ADARA Stage in the Newsroom
In 2015 Native Advertising is no longer a buzzword, but an essential part of any brand's ad strategy. Media owners like Facebook and LinkedIn have grown multi-billion dollar businesses around native ad formats, and brands like Red Bull and Paddy Power have put content at the core of their businesses. The Native Ad Forum celebrates awesome branded content, looks at how brands can become publishers and publishers can rebuild their businesses in the native age.
Chris Quigley Managing Director, Sharethrough
Nick Jones Head of Digital & CSR, Visa Europe
Paul Mallon Head of Digital Engagement, Paddy Power
Philip Trippenbach Strategic Innovation, Edelman
Patrick Keane President, Sharethrough
Tiffanie Darke Creative Content Director, News UK
Martin Belam Editor New Formats, Trinity Mirror
Ben Clarke Head of Design, Mail Online
Curt Larson Director of Product, Sharethrough
Patrick Albano VP, EMEA, Advertising Solutions, Yahoo!
Mike Gaffney Chief Revenue Officer, Sharethrough
Jamie Toward Head of Content, MEC
Jon Lombardo Content Marketing Lead, LinkedIn
Jon Burkhart Founder, Real Time Content Labs
David Fisher Head of Futures, Sky Media
Philip Trippenbach
Nick Jones
9:00 AM

Leave Nobody Behind

#AWEurope Underground
Why is a 325 year-old bank partnering with a startup and investing heavily in advertising about coding, young people and technology? Freeformers Founder Gi Fernando and Barclays CEO for Personal and Corporate Banking Ashok Vaswani explain how they both came to share the same vision - that nobody be left behind by the digital economy and why it's essential for everyone in every organisation to get skilled up, fast.
Gi Fernando Founder, Freeformers
Ashok Vaswani CEO, Personal and Corporate Banking at Barclays, Barclays
Ashok Vaswani
Gi Fernando
9:00 AM

The Week's Disruption Summit

ITV Stage at Princess Anne
Disruption is everywhere as brands battle for time and focus of distracted consumers. How are today's leaders and image shapers breaking through to win hearts, minds and market share?
Kerin O'Connor Chief Executive, The Week
Nick Bampton Commercial Sales Director, Channel 5
Adam Freeman Managing Director, Bloomberg Media EMEA
Russell Glass Head of Products, LinkedIn Marketing Solutions
Charlotte Moore Editor, InStyle
Susan Smith-Ellis CMO, Getty Images
Charlotte Moore
Russell Glass
9:30 AM

The Future of Brands: What is a 21st Century Brand?

The YouTube Stage
In celebrating 10 years of the IPA Excellence Diploma, the MBA of brands, the IPA and Kogan Page are publishing: 'What Is A 21st Century Brand'. Edited by Diploma Chief Examiner Nick Kendall it revisits 20 of the Diploma’s most thought provoking essays with contributors reflecting on their beliefs then and now. Nick will share his belief that market forces are undermining the need to plan for the long term. Come join him and guests to debate the issues and challenges for brands in the 21st century.
Nick Kendall Editor, What is a 21st century brand?
Matt Sadler Planning Director, Karmarama
Richard Fearn Director, Friday Club London
Rafe Offer Co-Founder and CEO, Sofar Sounds
Neil Godber Head of Planning, JWT
Jo Hagger Senior Industry Head, Agency, Google
Jo Hagger
Rafe Offer
9:30 AM

Nile Rodgers in Conversation With Spotify

St James's Church, Piccadilly
Spotify's head of editorial Rob Fitzpatrick speaks to the legendary Nile Rodgers. In this rare one-on-one session, Nile will discuss the creative process and, with the help of his Hitmaker guitar, musically illustrate his life as composer, producer, arranger and artist.

As the co-founder of CHIC, Rodgers pioneered a musical language that sparked the advent of hip-hop with "Good Times" and distinguished CHIC as the "most sampled band in history". His career-defining productions for artists like David Bowie, Madonna and Diana Ross has earned him more than 200 million albums and 50 million singles sold worldwide. As a cultural icon and music innovator with 200+ production credits to his name, Nile Rodgers transcends all styles of music across every generation.

Currently signed to Warner Bros. Records, Rodgers released his first new CHIC single, "I'll Be There" in almost 25 years on 20th March 2015. The new CHIC record will be released this summer.
Rob Fitzpatrick Head of Editorial, Spotify
Nile Rodgers
Nile Rodgers
Rob Fitzpatrick
10:00 AM

Lessons in Creativity

ITV Stage at Princess Anne
What is it, who has it, and how do you get more of it? Turner Prize winning artist and national treasure, Grayson Perry, brings his creative thought process to Advertising Week Europe to share some of the secrets of his success. Prepare to be surprised and dazzled by one of the most alluring and unique personalities in British art today.
Grayson Perry Turner Prize-Winning Artist
Nishma Robb Head of Commercial Marketing UK & Ireland, Google
Grayson Perry
Nishma Robb
10:00 AM

Is the Concept of a Mass Audience Over? The Great Audience Debate

#AWEurope Underground
Audiences are fragmenting. Once upon a time the majority of people could be reached by Radio, TV, or their favourite newspaper, but now brands must reach out to consumers on social media and the wider web, on VOD services, in computer games or wherever else they may be.
Jonathan Allan Sales Director, Channel 4
Mark Creighton UK CEO, Mindshare
Ella Dolphin Group Commercial Director, Hearst Magazines UK
Mike Gordon Chief Commercial Officer, Global Radio
Abba Newbery Strategy Director, News UK
Mike Gordon
Mark Creighton
10:30 AM

Brits Abroad: The Art of Cultural Exchange

The YouTube Stage
What we can all learn about exporting cultural capital from brands like MINI.
Ben Essen Head of Planning, Iris Worldwide
Michelle Roberts General Manager, Brand Communications, MINI UK
Chris Arning Founder Director, Creative Semiotics
Michelle Roberts
Ben Essen
10:30 AM

The 3rd Annual Real Time Trading Update from Europe’s Buy Side

St James's Church, Piccadilly
In a discussion with the leading global ad holding companies, learn how agencies are organising around advertising automation and programmatic in their overall media mix. Insights on digital, OOH and TV. Impacts on media owners, agencies and the advertiser client. Issues including media cost, data and inventory transparency and workforce readiness.
Jay Sears SVP Marketplace Development, Rubicon Project
Marco Bertozzi President, Global Clients, VivaKi
Cristina Sagarduy Deputy Managing Director EMEA, Annalect EMEA
Caspar Schlickum CEO, Xaxis EMEA, Xaxis
Ashish Mahajan Senior Partner Platform Manager, EMEA, Cadreon
Caspar Schlickum
Marco Bertozzi
11:00 AM

The 2015 ITV Spotlight Lecture: Predatory Thinking With Dave Trott

ITV Stage at Princess Anne
The advertising legend that is Dave Trott, takes on this year's lecture, where he'll share his unique creative insights and a personal message with the industry. Dave founded four ad agencies: GGT, BST, WTCS and CST, has written three books, and his blog regularly appears in Campaign.

Dave Trott ECD and Author
Dave Trott
11:00 AM

What Are the Digital Marketing Megatrends?

#AWEurope Underground
Ashley Friedlein, Founder of Econsultancy and President of Centaur Marketing, gives his perspective followed by responses from a brand and agency viewpoint. A short debate then ensues and you can challenge the speakers.
Ashley Friedlein Founder, Econsultancy
Ottokar Rosenberger CMO, Web Reservations International
Martin Bailie Global Commercial Strategy and Network Development, Isobar
Ottokar Rosenberger
Ashley Friedlein
11:30 AM

Ads Are Good. Inventions Are Better.

The ADARA Stage in the Newsroom
A provocative discussion on brand development, talent, money, award shows and the new realities in the creative business. This business used to be simple – make great commercials and get rich. But today, more and more creative agencies are deploying their talent to invent apps, products and brands -- sometimes for their clients, sometimes for themselves. Is this a passing phase or the future of the industry? And what does it mean for award shows, creative rankings and the other traditional benchmarks we’ve always used to judge agencies?
Helen Calcraft Founder, Lucky Generals
Steve Henry Founder, HHCI & Decoded
Nils Leonard Chairman, Grey London
Chuck Porter Chairman, CP+B
Dick Powell Chairman, D&AD; and Founding Partner, seymourpowell, D&AD;, seymourpowell
Chuck Porter
Helen Calcraft
11:30 AM

Business is Advertising Week

St James's Church, Piccadilly
Bloomberg unites a quartet of Advertising Week Europe's leading luminaries for a lively discussion on how the confluence of content, distribution and technology is re-shaping the landscape.
Guy Johnson TV Anchor, Bloomberg
Nikki Mendonca President, EMEA, OMD
Paul O'Donnell CEO, Ogilvy & Mather
Kate Robertson Co-Global President, Havas Worldwide
Matthew Hook Managing Director, Carat
Guy Johnson
Kate Robertson
11:30 AM

Music Culture: How Changes in the Music Industry are Transforming Popular Culture

The YouTube Stage
Music has always been a driver of popular culture. As the industry changes beyond recognition, what impact is it having on our relationship with the music we love? Our panel explores the changing role music is playing in our lives and the opportunities and implications for brands.
Chris Baughen Managing Editor, Xfm
Dan Clays Managing Director, OMD UK
Kanya King MBE Founder, MOBO Awards
Alice Levine DJ, Radio 1
Candice Morrissey Music Strategic Partnerships EMEA , Google
Chris Baughen
Kanya King MBE
12:00 PM

Women in Media and Sports - What rules are left to be broken?

ITV Stage at Princess Anne
Inspired by the #thisgirlcan UK campaign featuring real women, we discuss and debate the challenges and opportunities women in media and sports face.What can the two learn from each other? Special keynote from Britain’s leading broadcaster and winner of the BATA Special Award and RTS Presenter of the Year Award for her expert coverage of the London 2012 Olympic and Paralympic Games. We will also host a power panel around the topic moderated by Poorna Bell- executive editor of The Huffington Post UK
Poorna Bell Executive Editor & Global Lifestyle Editor, Huffington Post UK
Clare Balding Broadcaster
Casey Stoney Captained Team GB at 2012 Olympics
Tracy de Groose CEO UK , Dentsu Aegis Network
Ruth Holdaway Chief Executive, Women's Sport and Fitness Foundation
Kim Gehrig Director, SOMESUCH & Co
Ruth Holdaway
Kim Gehrig
12:00 PM

The Renaissance of Storytelling

#AWEurope Underground
We are all excited about new means of communicating with consumers but the art of engagement remains the key for success for advertisers. At the heart of that is the power of storytelling, which has come to dominate entertainment through the mega TV series and in great commercials. Here to explain this phenomena are great storytellers, in TV and advertising, to explain the renaissance of storytelling and its place at the heart of advertising success in the future.
Steve Davies CEO , Advertising Producers Association
Chris Curtis Editor, Broadcast
Andy Orrick Chief of Stuff, Rattling Stick
Nikolaj Scherfig Writer of the TV Series The Bridge
Peter Souter Chairman and Chief Creative Officer of TBWALondon and writer of TV series 'Married Single Other', TBWALondon
Chris Curtis
Nikolaj Scherfig
12:00 PM

2015 is Not Year Zero

Newsroom Studio
2015 is not year zero in advertising and marketing terms. We seem to be in an arms race to grab hold of the newest technology platform or social media fad (or 3D printing…) but refuse to accept that consumer behaviour is not changing at the same rate that we are bringing new innovations to the marketing world. Why do we work so hard to forget the marketing lessons of the past, when they are the keys to what will work in an integrated future?
12:00 PM

MasterChef Lunch

Newsroom Café
MasterChef winner and Roux Head chef, Steve Groves wipes up a sensory feast topped off with a generous helping from The Times Food and Drink Editor, Tony Turnbull and a special guest.
Steve Groves Head Chef and MasterChef Winner, Roux
Tony Turnbull Food & Drink Editor, The Times
John Torode Broadcaster
John Torode
Steve Groves
12:15 PM

Yahoo Culture + Commerce Luncheon

Fortnum & Mason Piccadilly
Turning customers into brand advocates is the holy grail of marketing. And content marketing has a growing stake in engaging consumers around their interests and passion points. In what shape is your content marketing tool kit? Are you producing the right content and are you distributing it in the best way to maximise earned as well as paid for media? It could be time to change your approach.
Gemma Greaves Managing Director, The Marketing Society
Jamal Benmiloud Founder & MD, EARN
Maya Bogle Co-founder, Talenthouse
Robert Bridge VP International Marketing, Yahoo
Craig Inglis Marketing Director, John Lewis
Gemma Greaves
Jamal Benmiloud
12:15 PM

Huddle Homelessness Hack: The Live Vote

The ADARA Stage in the Newsroom
All week, Mindshare and Maido have been working with partners across the industry to prove that good things happen in the space where data, content and technology collide.

Top strategists and creative technologists - from partners in all media disciplines - have been hacking all week to come up with three tech ideas to tackle issues related to homelessness in London. They’ll present to a panel of judges and ask you, the audience, to vote for which one we’ll collectively make happen.
Mark Creighton UK CEO, Mindshare
Mark Creighton
12:30 PM

The Book, The Film and the T-Shirt

The YouTube Stage
How to create ideas people really care about.
Jon Wilkins Executive Chairman, Karmarama
Richard Benson Author and Former Editor of The Face
Elaine Constantine Film Director & Photographer
Katharine Hamnett Fashion Designer
Katharine Hamnett
Elaine Constantine
1:00 PM

Facebook Creative Talks, Part III

ITV Stage at Princess Anne
We talk a lot about the revolution in technology but we’re seeing this being paralleled by a creative renaissance of equal value. Facebook’s UK Managing Director, Steve Hatch, will host a one on one with BBH London's Managing Director, Mel Exon, exploring creativity in a connected world.
Steve Hatch Director, EMEA, Facebook
Mel Exon Managing Director, BBH
Mel Exon
Steve Hatch
1:00 PM

Is Razorfish Right? Advertising is Most Effective as Part of a Value Exchange

#AWEurope Underground
Razorfish said in their Digital Dopamine report that "Advertising is most effective when it is part of a value exchange. Consumers are now aware of how much their attention is worth to marketers, and they expect to be rewarded for it." In this session, we will spend time looking at good and bad examples of value exchange advertising and what that means.
1:00 PM

Audio Now: How a New Era of Listening is Helping Advertisers Be Heard

Newsroom Studio
New formats and devices mean that there are now more listening opportunities than ever before. But how is this new age of ‘unlimited audio’ affecting listening behaviour, and what are the implications for advertisers? Find out the findings from a new research project ‘Audio Now’.
Mark Barber Planning Director, Radio Advertising Bureau
Les Binet Head of Effectiveness, adam&eveDDB;
Mark Barber
Les Binet
1:00 PM

Why We’re All Media Owners Now

The ADARA Stage in the Newsroom
Advertiser-led content is becoming a major entertainment stream in its own right. The Drum will bring together content creators and distributors to assess what is working, what is not and stare into the crystal ball asking whether or not all brands are destined to metamorphosise into media owners.
Dave Birss Editor-at-Large, The Drum
Julian Lloyd-Evans Managing Director of Advertising, Dennis Publishing
Sally Burtt-Jones Content Marketing & Strategic Partnerships Consultant , Viber
Dom Burch Senior director marketing innovation and new revenue , ASDA
Dave Birss
Dom Burch
1:30 PM

Why Creativity Needs Diversity

The YouTube Stage
We believe a smash-up of cultures beats a monoculture. From the small progressive city of Amsterdam, we welcome talent from all over the world who come here precisely to push themselves out of their comfort zone. Learning from this diversity opens up immense creative possibilities and makes us better humans. We’ll share some of the secrets, successes and challenges of working in a mosh pit of diverse individuals.
Carlo Cavallone Executive Creative Director, 72andSunny Amsterdam
Stephanie Feeney Director of Strategy, 72andSunny Amsterdam
Stephanie Feeney
Carlo Cavallone
1:45 PM

How Come Clients That Pay the Most Rarely Get the Best Work?

The ADARA Stage in the Newsroom
In most agencies, the clients who pay the most money don’t get that agency's best creative product. Kevin Chesters, Executive Strategy Director at mcgarrybowen London, will explore how ridiculous this is, why it happens, who is responsible and what needs to be done to make things better.
John Butcher Category Director, Proxima
Kevin Chesters Executive Strategy Director, mcgarrybowen
Paul Dyson Founder, Data2Decisions
John Kearon Chief Juicer, Brainjuicer
Andrew Warner VP of Marketing, Monster
Paul Dyson
John Butcher
2:00 PM

Worshipping the God of Data

ITV Stage at Princess Anne
In this masterclass session, The Guardian reveals how it uses real-time analytics to understand its audience. Includes insight into the news organisation's in-house attention analytics platform - Ophan - and a demonstration of how real-time data analysis can shed light on to how content is consumed, shared and measured online. The session will include a live demo and a Q&A.;
Tanya Cordrey Chief Digital Officer, Guardian News & Media
Chris Moran Audience Editor, The Guardian
Graham Tackley Head of Architecture, The Guardian
Chris Moran
Tanya Cordrey
2:00 PM

Touching is Believing

Newsroom Studio
Why touch matters to advertisers in an increasingly virtual world. New research on the power of touch in newsbrands.
Vanessa Clifford Deputy Chief Executive, Newsworks
Dr Dimitrios Tsivrikos Consumer Psychologist, University College London
Chris White Head of Insight, PHD
Dr Dimitrios Tsivrikos
Chris White
2:00 PM

Creating Better Experiences Using Data

#AWEurope Underground
Exploring the theme of enhancing experiences with smart use of data, Strava and Stinkdigital contemplate the world where data continues to become more pervasive in our everyday lives. Examining the idea of personalised experiences, drawing insight from user data and defining personas for users based on social activity, this session looks at how data can be visualised in a meaningful way to improve experiences.
James Britton Managing Director, Europe, Stinkdigital
Gareth Nettleton Director of International Marketing, Strava, Inc.
James Britton
Gareth Nettleton
2:30 PM

Invisible Media

The YouTube Stage
Digital is not a media but a technology.As with any technology,it exists and evolves to simplify the human experience. Digital made media interactive, through this interactivity it is making media intelligent.As we have progressed through this journey many of the old rules of communications are becoming really stress tested. It seems that the next stage could be for media to become ‘invisible’; intelligent,personalised & seamless so that the ‘media’ ceases to be such a physical presence.What then for comms and media
Stuart Butler EMEA Head of Planning, Maxus Global
Dave Coplin Chief Envisioning Officer, Microsoft Advertising & Online
Peter Cory Agency Director, Google
Anna Watkins Managing Director, Guardian Labs
Peter Cory
Dave Coplin
2:30 PM

Building a Billion Dollar Brand

The ADARA Stage in the Newsroom
R/GA London Executive Creative Director, James Temple, showcases the innovative model the agency is using to fuel its award winning creative for clients like Beats by Dre, Google and Heineken.

The model uses real-time data feeds to discover meaningful insights that inspire timely and timeless advertising. A new attitude for a new era. Empowering brands to connect their content with people's everyday culture.
James Temple VP/Executive Creative Director, R/GA London
James Temple
3:00 PM

Global Presents…Serial: An AWE Makeover

ITV Stage at Princess Anne
The hugely popular American podcast gets an Advertising Week twist. Is creativity dead, and if it is, who killed it? Is that really Sarah Koenig on stage investigating the crime? And is she really joined by, among others, Morgan Freeman, Sir Paul McCartney, Cheryl Cole, Barack Obama, and Christopher Walken? All these questions and more will be answered.
Jon Holmes XFM Presenter, Unusual Productions
Jo McCrostie Creative Director, Global Media & Entertainment
Jo McCrostie
Jon Holmes
3:00 PM

Do Brands need Multicultural Consumers?

Newsroom Studio
Your growth strategy is not complete without Multicultural marketing.
Javed Husain Chief Growth Director, Mediareach Advertising
Saad Saraf CEO, Think Ethnic
Javed Husain
Saad Saraf
3:00 PM

Does the Soul of the Industry Need Saving?

St James's Church, Piccadilly
An irreverent look at the industry, debating the state of the advertising nation. Do we still have the courage of our creativity or have we put our faith in technology and tick-boxes? Are we cultural leaders or followers? If advertising is creative storytelling, are we telling the stories that matter? Do we still swagger?
Dave Buonaguidi Gardener, Motorcyclist, Idealist
Steve Hatch Director, EMEA, Facebook
Dan Heighes Founder, ADCAN awards
Rory Sutherland Vice Chairman, Ogilvy & Mather Group UK
Kirsty Saddler Strategy Director & Parnter, BBH London
Steve Hatch
Rory Sutherland
3:00 PM

What's so Hot About Start-Ups for Big Brands and Agencies?

#AWEurope Underground
A current key topic amongst marketing CEOs and MDs is working with startups. But what makes this such a hot trend? What are these brands and agencies getting out of it? What are some of the success stories, the lessons learned, and challenges of working with nascent, innovative companies and new technologies? What role do intermediate accelerators, such as Collider, play within the ecosystem? These questions and more will be put to an all-star panel.
Stephen Lepitak Editor, The Drum
Rose Lewis Co-founder, Collider
Nicole Yershon Head of Ogilvy Labs UK, Ogilvy
Paul Frampton CEO, Havas Media
Alper Eroglu Global Media Director, Unilever
Rose Lewis
Nicole Yershon
3:15 PM

Behind The Pitch

The ADARA Stage in the Newsroom
Navigating the complex balance of interests in a pitch is difficult to get right, with agencies, clients and procurement often seemingly at odds.

In this session we'll strip away the formalities and hear the real stories behind a pitch told from all involved.

Tom Knox, Chairman of DLKW Lowe and IPA President-Elect hosts a panel with the client behind one of the UK's largest, most rigorous pitches of 2014, the Post Office, consultant Red Salt and winning creative agency DLKW Lowe.
Keith Gulliver Head of Marketing Communications, Post Office
Tom Knox Chairman, DLKW Lowe
David Meikle Founding Partner, Red Salt
Jamie Elliott Managing Director, DLKW Lowe
David Meikle
Keith Gulliver
3:30 PM

The Rise of the Visual Influencer: Friend or Foe?

The YouTube Stage
From a bedroom vlog to a film empire – street style to the front row, visual influencers have become big business.

So what can brands and agencies learn from the new generation of content creators? And should they treat them as best friends... or their biggest threat?
Adam Clyne Head of Digital, EMEA, Weber Shandwick
Tiffanie Darke Creative Content Director, News UK
Heather Mitchell Head of Global Brand PR & Social Media, Unilever Hair Care
Adrienne Pitts Instagrammer
Tiffanie Darke
Heather Mitchell
4:00 PM

Empire Presents...

ITV Stage at Princess Anne
On the eve of the Empire Awards - 'the best damn awards ceremony on the planet' no less - we get up close and personal with one of the film industry's greats.
Kenneth Branagh Award Winning Actor, Director, Producer and Screenwriter
Kenneth Branagh
4:00 PM

The Diversity Delusion

St James's Church, Piccadilly
As Trevor Beattie once said, the advertising industry is “too posh, too white, too male”. Our industry isn’t nearly diverse enough to represent our multi-cultural, multi-ethnic and multi-class society. What’s holding us back, who’s making headway in this area and what needs to be done to create a more representative workforce? Our expert panel's discussion will leave you inspired and ready to take action to affect change in your organisation.
Lopa Patel Founder and CEO, Diversity UK
Shelina Janmohamed Vice President, Ogilvy Noor
Binna Kandola OBE Senior Partner, Pearn Kandola LLP
Robin Wight President, Engine
Tracy de Groose CEO UK , Dentsu Aegis Network
Tracy de Groose
Lopa Patel
4:00 PM

Seen and Herd: How Creative Executions Using Behavioural Economics Can Have an Incredible Impact

#AWEurope Underground
We are all sheep! Ok ‘all’ might be a bit strong, but for the majority most people are unaware that some of the most significant decisions they make each day aren't actually conscious ones, they are made by the people around them and they simply follow the herd.

Through our pioneering study with Ogilvy Change, we will show you a striking increase in creative efficacy and demonstrate how essential it is to thoroughly understand, and test, what message your brand is broadcasting.
Jez Groom Group Chief Strategy Officer, #ogilvychange
Jennie Sallows Head of Insight, Kinetic
Jez Groom
Jennie Sallows
4:00 PM

Sports Sponsorship in the Digital World

The ADARA Stage in the Newsroom
Is traditional sponsorship dead in a data driven and digital world? With fan consumption of sport changing rapidly, sports organisations and their sponsors need to remain relevant, engage with fans on digital platforms and create meaningful partnerships underpinned by data, insight and shared value.

From real-time and second screen to hyper targeting and big data, a panel of experts will explore how sports organisations and brands can use their sponsorships to deliver the right messages at the right time to the right audience.
Alex Balfour Chief Digital Officer, Premier Boxing
Sean Jefferson Leader, Invention, Mindshare
Jonathan Lenson Director, WPP
Will Neale Founder, Grabyo
Matt Rogan Chief Executive, Two Circles
Jonathan Lenson
Alex Balfour
4:00 PM

What Have the Martians Ever Done for Us? – The Real Importance of Advertising History

Newsroom Studio
In his talk Paul Feldwick will illustrate some of the key ideas from his book “The Anatomy of Humbug”, using visual material from The History of Advertising Trust's archive collections. He will argue that the ad industry will only be able to deal with a rapidly changing media future if it understands its own history.
James Best Past Chairman, UK Advertising Association
Paul Feldwick, Paul Feldwick Ltd
Paul Feldwick
James Best
4:30 PM

Wolf Hall: From Page to Screen

The YouTube Stage
‘Quite simply, a masterpiece’.
Hilary Mantel’s Booker Prize winning novels were brought magnificently to our screens this year.
We invite you to hear BAFTA-winning director Peter Kosminsky and BAFTA-winning, Oscar nominated scriptwriter Peter Straughan, in conversation.
Kosminsky’s direction has been praised as ‘masterful, sumptuous and intelligent’. Mantel described Straughan’s scripts as a 'miracle of elegant compression’.
Join us behind the scenes of Wolf Hall. ‘Unmissable’.
Gaby Wood Head of Books, The Telegraph
Peter Kosminsky Film Director, Writer and Producer
Peter Straughan Playwright and Screenwriter
Peter Straughan
Gaby Wood
4:45 PM

The Business of Ideas: A D&AD; Training Taster with Patrick Collister, Head of Design at Google

The ADARA Stage in the Newsroom
Before Google, Patrick Collister ran his own company, Creative Matters, a firm that specialised in both advertising consultancy and training. Previously he was the Executive Creative Director at Ogilvy in London. All of which means that he knows all there is to know about creating ideas that sell.

For anyone whose ambition is to create ideas that generate business in the 21st Century, there couldn’t be a better person to learn from.
Patrick Collister Head of Design, Google
Patrick Collister
5:00 PM

Welcome to McLaren

ITV Stage at Princess Anne
Join John Allert as he swings open the doors of one of the world’s most successful racing teams. Hear how tireless determination and constant innovation helped that team evolve into an automotive brand and beyond.
John Allert Brand Director, McLaren
John Allert
5:00 PM

Isn't the Future Here Already?

#AWEurope Underground
Evidently, the creative content agency, takes a fascinating look at advances in technology and artificial intelligence in relation to storytelling, and examines ways in which marketers can navigate this rapidly changing landscape effectively.
Jonathan Oliver Head of Global Innovation, Microsoft
Daniel Zeff CEO, Evidently
Jonathan Oliver
Daniel Zeff
5:00 PM

The New Future of Music and Brands

St James's Church, Piccadilly
The music industry is going through a digital revolution, the biggest change in its history. One of the challenges this has brought to music/entertainment is the evolving relationship between artists, brands, fans and agencies. Following the successful launch of Universal Music Group and Havas’ Global Music Data Alliance, this session brings together music and communication experts to discuss how they are embracing fans' engagement with brands and artists to drive deeper connections to these extraordinary relationships.
Miranda Sawyer Journalist
Lucien Boyer President & Global CEO, Havas Sports & Entertainment
Paul Frampton CEO, Havas Media
Jack Fryer Head of Research and Insight, Universal Music UK
Cassandra Gracey Artist Manager/Creative Director, Turn First Artisis
David Joseph Chairman and CEO, Universal Music UK
Marc Robinson Managing Director, Globe - Brand Partnerships, Universal Music UK
Jack Fryer
Miranda Sawyer
5:00 PM

Ice and Fire: The Battle for the Iron Throne of Content

Newsroom Studio
Content has always been and must remain precious to media owners /publishers. Is the value and trust in content being eroded by new models and new technology?
How does Native and Programmatic impact on the content “crown jewels” of publishers?
A panel discussion led by Tim Faircliff, Chairman of AOP, will explore the various “battles” and attempt to see how we might win as an industry together
Graham Moysey Head of International, AOL
Tim Faircliff Chairman, AOP
Jamie Labate Digital Director, EMEA, Quartz
Paul Rowlinson COO, Mindshare
Steve Wing Vice President, CBS
Tim Faircliff
Steve Wing
5:30 PM

How to Play the Marketing Game in a New World: Spend Less and Gain More

The YouTube Stage
The world is changing faster than ever and the marketing field of play is growing more competitive with increasingly numerous and diverse channels, often focused on a ‘now generation’ mentality. Within this landscape, where and what to communicate have become the two crucial questions that every marketer is seeking an answer to. But with the redefinition of the game comes opportunity.
Cesar Montes EMEA Chief Strategy Officer & Global Chief Intelligence Officer, Geometry Global
Pietro Leone EMEA CEO, Geometry Global
Pietro Leone
Cesar Montes
7:30 PM

Microsoft Wrap Party

The closing night bash of the Week.

Rudimental headlines the closing evening event of Advertising Week Europe.

Featuring a special music showcase powered by Black Butter Records.

By Invitation Only. Use VIP Entrance & Access to Microsoft VIP section.

Tickets are limited and strictly first come, first served.