The age of machines has come to advertising. Automated platforms are now used for everything from campaign storyboarding and media buying, to creative optimization. But can machines turn out the type of ads that tell stories and connect with people on a human level – the ads that make you cry?
Presented with
Speakers
Rich NewtonWriter
The End of Nice
Jarrod DickerHead of Ad Product and Technology
The Washington Post
Joel ChristieRocket Fuel
Director of Client Strategy
Dave CoplinChief Envisioning Officer
Microsoft
Damon WestburyInternational Sales Director
Clear Channel Outdoor