Can a Robot Make You Cry?Programmatic for Branding

Tuesday, 19 April at 1:00 PM

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In this session...

The age of machines has come to advertising. Automated platforms are now used for everything from campaign storyboarding and media buying, to creative optimization. But can machines turn out the type of ads that tell stories and connect with people on a human level – the ads that make you cry?

Presented with


Speakers

Rich Newton Writer The End of Nice
Jarrod Dicker Head of Ad Product and Technology The Washington Post
Joel Christie Rocket Fuel Director of Client Strategy
Dave Coplin Chief Envisioning Officer Microsoft
Damon Westbury International Sales Director Clear Channel Outdoor

Part of
Creativity Meets Technology Track