Max Factor and Blippar: Working together to make beauty personalBeauty Gets Personal

Thursday, 21 April at 5:00 PM

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In this session...

The future of retail has arrived

This is Advertising Week's grand finale. Be one of the first to hear about a ground-breaking revolution in the retail and consumer sector where Blippar – the world’s leading visual browser – and Max Factor – the top global colour cosmetics brand –- have launched a brave vision for the future. In this new world order, there is no need for branded apps, curated content is at a consumer's fingertips, and finally, a seamless world between digital and retail. The shopper journey has never been simpler. Or more exciting. View Less

Presented with


Mikela Eskenazi Senior Brand Partner Blippar
Laure Murciano Global Marketing Max Factor

Part of
Marketer's Innovation Track