In this session...
What are the ingredients for campaign success ? Creativity, Wit, Results…
Our Cristal Festival gold winners will share their secret recipes!
Join us while the creative minds present their award-winning case-studies including details of the objectives, execution and ROI :
‘Space Glass’ - Ballantine’s/ Havas Work Club
‘Gravity’ - Dior/MC Productions
‘Nike Rise’ - Nike/AKQA
'The Oreo Eclipse' campaign - Mondelez/PHD UK/Talon
Cristal Festival Winners' Showcase:
Ballantine's has engineered a Space Glass that works in microgravity, to ensure its spirit lives on into the future. Dior is defying gravity to show how its Capture Totale skincare works to correct the signs of aging. The 'Nike Rise' campaign evolved from 2014 to 2015 using the best creative technology. Mondelez made a real-time eclipse happen for the Oreo Eclipse campaign...
Creativity has no limits, this session proves it!