To be an effective leader in today's complex business environments and dynamic markets, leaders must be capable of bringing creativity, imagination and inspiration to every challenge. They must be able to sense and respond to shifting and uncertain situations while still being true to their core beliefs. No matter what industry you are in, the Advertising Week Europe Academy will help you thrive in a fast-paced and uncertain world — where creativity and disruption are the new normal.

The Advertising Week Europe Academy 2016 will offer participants two intensive days of working with Berlin School of Creative Leadership faculty. Participants will gain a deep understanding of how to lead in a complex, dynamic and contemporary industry with a toolbox of results-driven actions that will lead them and their businesses to greater creative success.

18-20 April 2016
Academy Stage
Picturehouse Central
CMOSenior Creative Leaders    CEOMarketing Directors   
Global Brand & Digital Director    CCOStrategic Marketing Officer 
The Advertising Week Europe Academy will offer participants two intensive days of working with Berlin School trainers and Advertising Week Europe 2016 speakers. Participants will leave with the concrete tools they need to lead their agencies to greater creative success.
Inspiration and knowledge to elevate your personal creative leadership.
Networking to create an ongoing community of peers.
Personalized speakers and facilitated discussions.
One Super Delegate Pass to Advertising Week Europe including
access to the official Advertising Week Europe gala, opening gig & wrap party.
Dates 18-20 April
Price £899

James Kirkham
James Kirkham Info Events
James Kirkham is the Global Head of Social and Mobile for Leo Burnett’s newly formed social and mobile unit. Most recently, James was the Managing Director of Holler, the digital strategy agency he formed in February 2001 with business partner Will Pyne. The Publicis Groupe purchased Holler in July 2012. Holler’s clients include Absolut Vodka, innocent Drinks, Mercedes Benz, Now TV, Red Bull and Revlon..

New Media Age listed Holler as a "one to watch" in its Top 100 guide and wrote that Holler has "one of the most impressive client lists in the UK."Holler was behind the critically acclaimed and award winning marketing for "Skins" on E4, a ground breaking approach to marketing and media strategy that led to a host of awards including three prestigious IPA awards and the first Guardian MEGA for best advertising. It was the first television show to be marketed using social media in the UK. Holler also received two Interactive Marketing & Advertising Awards at IPA 2008, winning "Best Entertainment Category" for Skins series 2 and the IMA 2008 Grand Prix. Their cross-platform expertise was recognised when they received a 2009 BAFTA nomination for social media project "Year Dot." Holler's "Tweet & Eat" campaign for innocent Drinks was shortlisted for 4 digital awards in 2012. Also in 2012, Holler executed the social media strategy and activation around Mercedes-Benz' "You Drive" A-class campaign, the first television advert in the world to be driven by social media.James is a highly respected commentator on the digital marketing industry, speaking regularly at conferences including The Guardian Changing Media Summit, MIPCOM, MIPTV, co-chairing The Media Festival (2009, 2010), presenting at the "4 Talent’" showcase, Promax and BETT education conferences and contributing to a range of publications including The Sunday Times, Broadcast and Creative Review.James presented at Cannes Lions in June 2012 and 2013.
Mark Howe
Mark Howe – Managing Director, Agencies, Europe Middle East & Africa
Mark Howe Info Events
HoweTo LinkedIn Connect

After Ten years at Google UK, Mark took up an expanded role across EMEA in March 2016 to drive a more consistent and engaging approach within our Agency business.
Prior to Google Mark worked in the UK television industry for 20 years - over half that time in digital, multi-channel TV.
Mark’s role as the Media Sales leadership face of Google UK has seen him join the boards of ASBOF, the IAB, the AA’s Front Foot, the Council of the Advertising Association, a Trustee for NABS and a member of The Marketing Group of Great Britain and The Marketing Society.
Mark’s challenge remains ensuring Google builds lasting & trusted relationships with its customers, whilst maintaining its start up mentality.
In his spare time Mark loves throwing himself into cold water with a new passion for open water swimming, twice racing the Classic Escape from Alcatraz swim in San Francisco Bay.
He was educated at University College London & now lives in Surrey, with his wife and three children.
Susan Credle
Global Chief Creative Officer
Susan Credle Info Events
Twitter Connect LinkedIn Connect

Susan Credle, Global CCO of FCB, believes that tenacious strategic thinking expressed through unforgettable creative with scale leads to long-term success for businesses and brands.
Susan spent over two decades at BBDO/NY, where she rose from “bathroom- break girl” for the agency’s receptionists to EVP, Executive Creative Director. There, Susan, with her partner, Steve Rutter, reinvented the iconic M&M;’S characters; helped turn Cingular Wireless from a small challenger brand into a category leader; and created other consistently award-winning work for such clients as Bank of America, FedEx, Gillette, Lowe’s, PepsiCo, Pizza Hut and Visa.
In 2009 Susan joined Leo Burnett USA as CCO, where she spearheaded
a creative renaissance. She raised the bar for the work and nurtured a collaborative environment that produced some of the agency’s most memorable campaigns in years, starting with the multimedia Allstate “Mayhem” campaign. For Esurance, the first ad after Super Bowl XLVIII proved the perfect place to launch the #EsuranceSave30 Twitter campaign and bring national attention to “Insurance for the Modern World.” The Chicago Tribune called it the “unofficial Big Idea” of the game. And Susan is always looking for purpose-driven ideas for brands like Secret’s anti-bullying initiative, “Mean Stinks,” which continues to make a difference in young girls’ lives.
Susan is a member of the Creative Review Board of the Ad Council and serves on the boards of The University of North Carolina’s School of Journalism and Media, The American Association of Advertising Agencies, The One Club, The VCU Brandcenter, The IAB, The Foundation for Exxcellence in Women’s Health, Marwen, Chicago Ideas Week and One Million Degrees.
Dave Buonaguidi
Chief Creative Officer
Dave Buonaguidi Info Events
hackneydave LinkedIn Connect

Dave started in advertising in the mid 80’s.

Working at a variety of agencies, was employee number 6 at HHCL before founding St.Luke’s in the 90’s, the worlds first advertising co-operative.

He then worked client-side as creative director at Channel4 laying the egg that became 4 Creative.

He founded Karmarama in 2000. And resigned in July 2014 to do something new. In 2015 he joined Crispin Porter + Bogusky as the agency's London Chief Creative Officer.

Dave’s got 4 motorcycles. 1 wife. 1 lizard called Gary, 2 kids. 2 cats. 1 dog, 5 guns and used to play cricket for Italy.
Nils Leonard
Chairman and Chief Creative Officer
Nils Leonard Info Events
nilsleonard LinkedIn Connect

As Chief Creative Officer of Grey London, Nils has overseen seven of the most profitable and awarded years in the agency’s 52 year history. He is also one of the youngest agency Chairman in the world.
In 2014, his commitment to creativity, innovation, talent and culture culminated in Grey being named D&AD;’s most awarded UK agency, IPA Effectiveness Agency of the Year, Campaign's Network of the Year and Direct Agency of the Year at the Big awards. In 2015, Grey became the only agency in the world to win two Grand Prix in Cannes, while Nils was voted into the Ad Age Creativity 50 and named the most creative person in advertising by Business Insider. 2016 has already seen the agency named a Contagious Pioneer.
A creative champion, agitating for change in the industry, Nils is on the board of trustees of D&AD;, is in the Debrett’s 500, has been listed as one the Sunday Times’ 500 most influential people in the UK and has been voted into The Hospital Club’s hClub 100.
Allie Kline
Allie Kline Info Events
AllieKline LinkedIn Connect

As Chief Marketing Officer of AOL Inc., Allie leads the global marketing strategy for the company’s corporate efforts, advertising platforms and content marketing solutions group. Previously, she served as Chief Marketing Officer for the AOL Platforms family of brands, leading global marketing and communications for AOL’s industry-leading advertising and technology arm.

Allie comes to us from 33Across, a big data and social graph company that works with Fortune 1000 advertisers and the world’s largest publishers, where she served as CMO. Prior to her time at 33Across, she was the VP of Marketing for Brand Affinity Technologies, where she oversaw the endorsement platform’s marketing and over 6,500 athlete and celebrity relationships. Allie is a recipient of the ad:tech.

Industry Achievement Award and proudly sits on the board of AOL’s Charitable Foundation. She is an industry veteran who has led brand management and marketing strategy for technology-focused organizations for over fifteen years.

Allie received her B.A. in Corporate Communications from Ithaca College. She and her husband live in Washington, D.C. with their two children. A devoted Celtics fan, she spends every other year in mourning for what could have been.
Keith Weed
Keith Weed Info Events
As Chief Marketing and Communications Officer, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions.

His responsibilities are aligned to support Unilever’s vision: to double the size of the business while reducing its environmental footprint and increasing positive social impact. Keith sees sustainability as a driver of consumer-led profitable growth. He led the creation of the Unilever Sustainable Living Plan and has also pioneered new ways of integrating sustainability into the business.

Keith has led a step change in marketing at Unilever, most notably with significant advances in digital marketing and technologies, and has championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy.

Outside Unilever he is a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. He is also Chairman of the World Economic Forum Consumer Industry Board, Chairman of Business in the Community International, Chairman of the not-for-profit Collectively and a Non Executive Director of Sun Products Corporation.
Rory Sutherland
Vice Chairman
Rory Sutherland Info Events
rorysutherland LinkedIn Connect

Rory is Vice Chairman, an attractively vague job title which has allowed him to co-found Ogilvychange, a behavioural science practice.

Rory co-heads a team of psychology graduates who look for "butterfly effects" in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) nudges that transform the way that people think and act.

Before founding Ogilvychange, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired.


Advertising Week Europe 2016 as Classroom for Leadership

The programme will begin with an engaging introduction to the Academy and to the participants, followed by an orientation to the other public sessions and speakers of Advertising Week Europe 2016. The group will hear from two industry leaders who will help orient our thinking and work on guiding individual development and industry change over the following days.

15:00 – 16:00 Why are you here? Advertising Week Europe 2016 as Classroom for Leadership

16:00 – 17:00 Guest Speaker: Susan Credle

17:00 – 18:00 Public Session with Sir Martin Sorrell


Values for Creative Leadership: Transforming Yourself, Your Business and the Marketplace

We will open our first full day by extending our exploration of the creative communications landscape – and affirming the persisting centrality of leading people.  To do so, we will introduce Creative Leadership Acumen as a powerful and flexible approach for individual leaders.  Participants will then examine their individual core values as the bases for both more consistently authentic and adaptable decision-making and actions.  We will turn in the afternoon to the marketer’s perspective as well as to the extraordinary opportunities for individual, organizational, and industry transformation enabled by digital technologies.  Our day will conclude by formulating fresh and practical approaches to driving sustainable change and excellence in today’s complex and dynamic marketplace.

09:00 – 10:00  Guest Speaker: Rory Sutherland

10:00 – 11:00  Keeping People at the Heart of Leadership

11:00 – 11:30  Becoming a More Authentic and Adaptable Leader

11:30 – 13:00   AOL Lunch. Ruth Mortimer, Content Director for Centaur Marketing will moderate a robust fireside chat with Allie Kline and Keith Weed. Guests will have an insiders look into how Keith and Allie creatively navigate their respective organizations through the ebbs and flows of the ad industry, how they pro-actively evolve their organizations to stay ahead of the ever evolving needs today's consumer and why they've led the charge making the world a better place.

13:00 – 15:30  The Marketer’s Perspective

15:30 – 16:30  Leading Digital and Other Transformations

16:30 – 17:30  Guest Speaker: Dave Buonaguidi

17:30 – 18:00  Day 1 Wrap-up  


Actions for Creative Performance: Building More Effective Strategic Leadership

On the second full day of the programme, we will deepen our analysis of the creative communications industries. In doing so, we will emphasize the alignment of vision, values and words to actions and tangible results that is essential to effective leadership. In the afternoon, we will delve into the challenge of courage for leaders striving to affect transformational change in their organizations and industries. We will close the programme by pulling together key lessons from our sessions and helping individual participants generate action steps for the future. Returning from the festival to their own businesses, empowered participants will be able to apply these actions and the Creative Leadership Acumen to become better and more successful leaders.

09:00 – 10:00  Guest Speaker: James Kirkham

10:00 – 11:00  Aligning Actions with Vision and Values 

12:00 – 13:00  Building Results-Driven Strategic Leadership

13:00 – 14:00  Lunch with Guest Speaker: Nils Leonard

14:00 – 15:00  The Courage of Creative Leadership – and Building the Future

15:00 – 16:30  Pulling It All Together: Individual Steps Forward

16:30 – 17:30  Guest Speaker: Mark Howe

17:30 – 18:00  Day 2 Wrap-up and Programme Close