To be an effective leader in today's complex business environments and dynamic markets, leaders must be capable of bringing creativity, imagination and inspiration to every challenge. They must be able to sense and respond to shifting and uncertain situations while still being true to their core beliefs. No matter what industry you are in, the Advertising Week Europe Academy will help you thrive in a fast-paced and uncertain world — where creativity and disruption are the new normal.
The programme will begin with an engaging introduction to the Academy and to the participants, followed by an orientation to the other public sessions and speakers of Advertising Week Europe 2016. The group will hear from two industry leaders who will help orient our thinking and work on guiding individual development and industry change over the following days.
15:00 – 16:00 Why are you here? Advertising Week Europe 2016 as Classroom for Leadership
16:00 – 17:00 Guest Speaker: Susan Credle
17:00 – 18:00 Public Session with Sir Martin Sorrell
We will open our first full day by extending our exploration of the creative communications landscape – and affirming the persisting centrality of leading people. To do so, we will introduce Creative Leadership Acumen as a powerful and flexible approach for individual leaders. Participants will then examine their individual core values as the bases for both more consistently authentic and adaptable decision-making and actions. We will turn in the afternoon to the marketer’s perspective as well as to the extraordinary opportunities for individual, organizational, and industry transformation enabled by digital technologies. Our day will conclude by formulating fresh and practical approaches to driving sustainable change and excellence in today’s complex and dynamic marketplace.
09:00 – 10:00 Guest Speaker: Rory Sutherland
10:00 – 11:00 Keeping People at the Heart of Leadership
11:00 – 11:30 Becoming a More Authentic and Adaptable Leader
11:30 – 13:00 AOL Lunch. Ruth Mortimer, Content Director for Centaur Marketing will moderate a robust fireside chat with Allie Kline and Keith Weed. Guests will have an insiders look into how Keith and Allie creatively navigate their respective organizations through the ebbs and flows of the ad industry, how they pro-actively evolve their organizations to stay ahead of the ever evolving needs today's consumer and why they've led the charge making the world a better place.
13:00 – 15:30 The Marketer’s Perspective
15:30 – 16:30 Leading Digital and Other Transformations
16:30 – 17:30 Guest Speaker: Dave Buonaguidi
17:30 – 18:00 Day 1 Wrap-up
On the second full day of the programme, we will deepen our analysis of the creative communications industries. In doing so, we will emphasize the alignment of vision, values and words to actions and tangible results that is essential to effective leadership. In the afternoon, we will delve into the challenge of courage for leaders striving to affect transformational change in their organizations and industries. We will close the programme by pulling together key lessons from our sessions and helping individual participants generate action steps for the future. Returning from the festival to their own businesses, empowered participants will be able to apply these actions and the Creative Leadership Acumen to become better and more successful leaders.
09:00 – 10:00 Guest Speaker: James Kirkham
10:00 – 11:00 Aligning Actions with Vision and Values
12:00 – 13:00 Building Results-Driven Strategic Leadership
13:00 – 14:00 Lunch with Guest Speaker: Nils Leonard
14:00 – 15:00 The Courage of Creative Leadership – and Building the Future
15:00 – 16:30 Pulling It All Together: Individual Steps Forward
16:30 – 17:30 Guest Speaker: Mark Howe
17:30 – 18:00 Day 2 Wrap-up and Programme Close