Audio’s Place in Advertising: Where It Is Today, and Where Is It Headed Tomorrow? By Marshall Grupp, Partner/COO/Sound Designer at Sound Lounge Did you ever stop during your walk home from work and just listen? I have been doing that more and more lately. It is amazing the cacophony of sounds that exist at the intersection […]
By Scott Gillum, President, gyro, Washington, D.C. My first job out of college was selling office equipment. The first thing I ever learned about selling (from my very Southern sales manger) was that “Telling ain’t selling.” In layman terms, stop telling customers why they need your product and start listening to their needs. For years […]
The language of music has long been considered universal. But, to be fair, it’s more likely that that the appreciation of music is a better descriptor. As human beings, we know what we like, what we don’t — and enjoy the exploration of what music can bring to our lives. Throw in the language of […]
By Lucy Sansone, Business Executive at The Exchange Lab We’re seeing a movement happening where the fashion industry is embracing digital – to great results. In recent weeks, Apple partnered with Hermès to breathe new life into PR surrounding their elusive watch launch and House of Holland designed a new form of fashion payment via […]
By Ramsey McGrory, President, Sales & Publishing, Scout In case you missed it, there was a brutal smackdown recently. The winner was the National League Football. A regular-season NFL Sunday Night Football game between the Green Bay Packers and the Seattle Seahawks on NBC trounced the Primetime Emmy Awards on Fox with 23 million people versus […]
You’d have to be living under a rock to not have heard that The Muppets are back on primetime TV again. ABC’s new The Muppets is shot entirely in mockumentary-style a la The Office, with asides from the characters as they work together to film on the late-night set of Up Late With Miss Piggy. […]
The Microsoft Advertising video above highlights some of the newest, most effective and most creative ways we can help you amplify your brand stories. It’s all about reaching consumers creatively so that they are actively engaged in the story you want to tell.
Through innovation and creativity, we have contributed to the success of many business partners. And we prove it by analyzing, strategizing and optimizing data in real time to deliver the maximum impact for your customers and on your investment. Explore this site to see how through creativity, relevance and connectivity, we can create a success story for your brand.