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ADVERTISING WEEK CALENDAR
Thu 4/03

RadiumOne and The F.A. Leadership Breakfast: The Social World Cup

How Brazil 2014 will connect fans and drive commercial value like never before.

Gabby Logan, highly respected sports presenter talks to the Commercial Director of the FA, Stuart Turner & selected commercial partners MORE

Next.Generation

GeneratioNext leaders on inciting change, growing share and the emergence of technology as a key business decision driver.
Alan Hunter Head of Digital, THE TIMES AND SUNDAY TIMES
Megan Harris Business Director, RAZORFISH
Ben Richards Creative Lead EMEA, MICROSOFT
Ian Wharton Creative Director, AKQA
Adam "Sven" Williams MD - UK & Benelux, SPOTIFY
9:00 AM
David Lean Room

London Native Ad Forum

Enormous wagers are being made on Native Ads. Almost out of nowhere, the ubiquity of consumer connected content consumption has created a new paradigm. Top journos leaving bellwether media to write branded content. Media owners re-fashioning themselves in native cloaks and top-hats. What’s really happening in Native, and why it’s more than just the next big thing. MORE
Steve Payne Head of Planning, Insight & Research, AOL UK
Olivier Gers President, Global Business, LIQUIDTHREAD
Lori Cunningham Director, Digial Revenue & Strategy, THE TELEGRAPH
James Cooper Editorial Director, ADWEEK
Joshua Graff Director, Marketing Solutions - EMEA, LINKEDIN
Will Hayward VP, Europe, BUZZFEED
Noel Penzer Managing Director, AOL UK
Kathleen Schneider SVP, Marketing & Communications, CRITEO
Andrew Hirsch CEO, JOHN BROWN MEDIA
Clare Broadbent CEO, CEDAR
Sean King CEO, SEVEN

Are You Calling Me A Liar?

Digiday is putting on a game show. “Are You Calling Me A Liar?” features top advertising executives telling tales, some true and some false. Two teams will compete to figure out who is telling the truth -- and who isn’t. MORE
Brian Morrissey Editor-in-Chief, DIGIDAY
Robin Grant Global Managing Director, WE ARE SOCIAL
Martin Harrision Planning Director, HUGE LONDON
Tim Palmer Digital Creative Director, FCB
Vikram Somaya General Manager, WeatherFX, THE WEATHER COMPANY

Empowering Women

Five of the UK’s most influential Editors define the conversation with women today.
Viv Groskop writer, comedian & Radio 4 broadcaster
Sarah Bailey Editor-in-Chief, RED
Lorraine Candy Editor-in-Chief, ELLE
Louise Court Editor-in-Chief, COSMOPOLITAN UK
Lindsay Nicholson Editorial Director, GOOD HOUSEKEEPING
Justine Picardie Editor-in-Chief, HARPER'S BAZAAR

Introducing the Agile Consumer

People have changed. Technology has enabled an agility we never had before. What does this mean for brands and agencies? Discuss.
Chris Chalk Global Chief Strategy Officer, CHEIL
Chris Riley Founder, STUDIO RILEY

Second Screen in Sport - a match made in heaven or an unwanted distraction?

ESPN and Arena look at the big questions about the often discussed “second screen”:
- How should we define and think about the "second screen"?
- How do consumers actually behave when using more than one screen at once?
- What are the dos and don’ts for brands and advertisers?

Online Video Advertising: Driving Programmatic Trading beyond RTB

Online video advertising is revolutionising the way media is traded programmatically. Where online display helped establish auction based programmatic trading, or real-time bidding (RTB), online video is driving the adoption of non-auction based trading or Programmatic Direct. This enables both buyers and sellers to take advantage of the audience targeting and cost efficiencies afforded via RTB. Hear from leading premium publishers and broadcasters on how they are leveraging the opportunity to gain momentum in programmatic advertising.
Martin Brown DVice President, Managing Director UK and NordicsataXu, DATAXU
David Duffiled Head of Agency Sals, PERFORM GROUP
Adam Hopkins Commercial Director, ZIFF DAVIS INTERNATIONAL
Attila Jakab Client Services Director, INFECTIOUS MEDIA
Andrew Moore European MD, SPOTXCHANGE
10:30 AM
David Lean Room

Media first? User Centric Advertising

Digital advertising creative should be synonymous with great user experience- but it often isn't.
As magazine and newspaper apps continue to evolve, so does the opportunity to create engaging advertising by putting the principles of UX first. In this special ADThink session in association with Adnostic the panel will discuss how the essential elements of great UX can and should be used to create exciting digital advertising and what this means for the media eco-system. MORE
Jonathan Kitchen Head of Agency, DENNIS
Vanessa Clifford Client Services and Strategy DIrector, NEWSWORKS
Adam Crow Head of Print Brands, MEDIACOM
Matt White Head of Creative, ADNOSTIC

ITV and Thinkbox present: Creative Carousel

Lindsey Clay, CEO of Thinkbox, grills an all-star panel of creative directors on life, the creative universe and everything; from the secret of successful creativity and what makes a great idea to their personal inspirations and their best (and worst!) work; from the campaigns they most admire to their hopes for the future of the business. All will be revealed on the Creative Carousel…
Lindsey Clay CEO, THINKBOX
Darren Bailes Executive Creative Director, VCCP
Dave Buonaguidi Chief Creative Officer, KARMARAMA
Nick Gill Executive Creative Director, BBH
Vicki Maguire Deputy Executive Creative Director, GREY LONDON
Justin Tindall Executive Creative Director, LEO BURNETT

Marketing Week presents: What makes a modern marketer?

Successful young marketers give career tips and explain how they plan to reach the top of their profession, drawing on their experience as part of expert mentoring programme The Marketing Academy. Hosted by Branwell Johnson, deputy editor of Marketing Week.
The panel includes Adam Johnson, marketing director Nokia UK; Amanda Lakin, general manager brand advertising at TUI UK, Victoria McIvor, marketing strategy and planning manager at BA.
Branwell Johnson Deputy Editor, MARKETING WEEK

The New Model Army

It's been talked more than it has been delivered this past decade but the last two years has see an explosion in new models being offered to clients to deliver their strategic & creative comms solutions.As the biggest companies in the sector take aim at data,media investment & research,a whole raft of new ways of delivering creative global solutions to clients has sprung up.This seminar explores some of the more successful ones &showcases; the thinking & work that can come from them.Truly a new age of inventiveness&creativity;
Richard Pinder CEO & Co-Founder, THE HOUSE WORLDWIDE
Chas Bayfield Creative Director, NOAH LONDON
Chris Chard Brand & Communications Consultant

Game of Phones

Content, technology and audience habits are changing rapidly. Join entertainment and tech news brand Digital Spy as we hear various perspectives on how editorial and TV are being transformed in a multiscreen world.
The session will also look at how audiences are embracing on demand access and social media.
Experts from BBC iPlayer, Esquire and researchers Millward Brown will discuss their findings, along with Radio 1 presenter and host of new ITV2 show TV OD, Matt Edmondson.
David Moynihan Editor, DIGITAL SPY
Martin Ash Research Director, MILLWARD BROWN
Alex Bilmes Editor, ESQUIRE
Matt Edmondson Presenter, RADIO 1 AND ITV
Marcus Parnwell Executive Product Manager, BBC IPLAYER
11:15 AM
David Lean Room

Inspired Conversations: An Interview with Rugby World Cup Winner - Will Greenwood

Will Greenwood MBE is a Rugby World Cup winner, a three-time British and Irish Lion and a two-time English Premiership winner with Leicester Tigers and Harlequins.Here he talks freely with Owain Jones, editor of the world’s biggest-selling Rugby magazine, Rugby World, about the lessons he learned throughout an illustrious 15-year career. Now, a hugely successful media broadcaster and journalist, where he works for, amongst others, Sky Sports and the Daily Telegraph, Will is also a proud ambassador for England Rugby 2015.
Will Greenwood MBE Rugby World Cup Winner
Owain Jones Editor, RUGBY WORLD

The New Video Ecosystem

Technology has created a whole new canvas to unlock creativity across all genres and media. Hear from the bold innovators who are rising above the clutter to redefine the new video ecosystem.
Gordon Young Editor, THE DRUM
Liam Reynolds Commercial Director, EXTERION MEDIA
Seb Royce CCO, ROCKABOX
Ross Webster MD, EMEA, THE WEATHER COMPANY

Telly in Tomorrow's World: What's Your Vision?

A future gazing session that will change the way you view your TV. Join a panel of industry experts as they share ideas and findings on future trends in TV technology, highlight new innovations in the market and showcase the latest concepts currently in development. It's then up to you to decide which of these off-the-wall ideas will sink and which will swim… And more importantly what potential opportunities and pitfalls could these future innovations present for your company and the wider market.
David Amodio Digital & Creative Leader, CHANNEL 4
Tal Chalozin CTO & Co-Founder, INNOVID
Danny Meaney Founder & Chief Executive Officer, UP ACCELERATOR
Neil Mortensen Research & Planning Director, THINKBOX
Nigel Walley Managing Director, DECIPHER - IBURBIA STUDIOS

It's all kicking off!

Not so long ago you needed to be Jamie Redknapp to make brands swoon but these days football dominates the national conversation to such an extent that even fans are attracting advertising deals. In this World Cup year, an all-star panel explore the pros and pitfalls of shouting about football in the social age. MORE
Colin Kennedy Assistant Editor, METRO
Robin Clarke Head of Sport, STARCOM MEDIAVEST GROUP
Lee Clayton Head of Sport, DAILY MAIL & MAILONLINE
Alison Kervin Sports Editor, THE MAIL ON SUNDAY
Andrew Raeburn Aston Villa Club Metro blogger
Jamie Redknapp Former England and Liverpool midfielder; Daily Mail and MailOnline columnist; Sky Sports pundit.

Embracing Digital Transformation

The most critical challenge facing marketers today is how quickly they can adapt to the pressures of the rapidly evolving digital economy. Huge CEO Aaron Shapiro will discuss how marketers can evolve to meet these challenges by becoming technology leaders in their organisations, harnessing digital to win in the increasingly challenging digital economy.
Aaron Shapiro CEO, HUGE

Advertising Innovation Showcase: WIRED & Haymarket Media

The UK is a global leader in magazine publishing. Inspiring audiences with authentic, credible content increasingly delivered through state-of-the-art technologies.

With world-class editorial comes the most engaging and effective multi-platform advertising solutions. In this showcase, WIRED and Haymarket Media, creative content businesses at the forefront of audience engagement, provide examples of the very latest interactive and inspirational advertising, and give an insight into what’s coming next. MORE
Neel Desor Strategy & Planning Director, HAYMARKET
Mike Walsh Advertising Director Stuff & What-HiFi?, HAYMARKET

Inspired By Film

Whether it’s an award-winning movie or an epic yellow pencil nominated 30-second ad, watching iconic content on the big screen is an unrivalled experience, shared by the most receptive audiences on Earth. MORE
Danni Murray Group Director of Media and Marketing Partnerships, WARNER BROTHERS UK
Frances Royle Founder, ROYLE PRODUCTIONS
Mark Boyd Co-Founder, GRAVITY ROAD
Matthias Hoene Partizan Director, PARTIZAN
Silke Anderson Communications Manager, VW MARKETING
12:00 PM
David Lean Room

Beyond The Metrics. The Power of Creativity

Marketers face more options than ever before, in terms of where, how, and why to run campaigns across an endless myriad of sites and publishers. Is the future of media all in the hands of algorithms or do marketer creativity and relationships still reign supreme? In light of the automation and speed of programmatic buying, how can marketers be sure that their campaigns are running in environments that reflect their brands? MORE
Seth Rogin Chief Revenue Officer , MASHABLE
Clyde McKendrick Executive Planning Director, CP+B LONDON
Matt O'Mara UK Managing Director , VICE
Eric Schwertzel Vice President/Business Leader, MASTERCARD

Wired Conversation

Wired Editor, David Rowan, in conversation with Americo da Silva.
David Rowan Editor, WIRED UK
Americo da Silva Global Marketing Director, SHELL
12:45 PM
David Lean Room

Bring Me Something New- Technology meets Creativity

This session is Tomorrow's World, today, for advertisers and agencies.Technology used to be investigated after the creative idea had been developed. Now meetings of technologist and creatives, before a brief has even been created, enable creatives to come up with creative ideas that utilise new technology to create ground breaking advertising: MORE
Steve Davies Chief Executive, ADVERTISING PRODUCERS ASSOCIATION
Ben Cyzer Head of Creative Strategy, MPC
Theo Delaney Director, HOTSPUR AND ARGYLE
Mike McGee Co-Founder, FRAMESTORE
Chris O'Reilly ECD and Co-Founder, NEXUS

The Power Behind the Throne

What is it like to support someone famous? To be their go to person, confidant and trusted advisor?

TLC Bespoke – the private concierge service offered to leaders by The Lighthouse Company – hosts a panel of leading PAs who look after a variety of well known celebrities. We will look at how to become the ultimate PA. What it takes to handle the press, the public and the hangers on? And what the benefits and challenges are of being on speed dial to a well-known individual.
Donna Coulling Assistant to Helena Bonham Carter, Rachel Weisz, Sir Derek Jacobi and Samuel West, DONNACOULLING.COM
Josephine Green Personal Assistant to Miranda Hart, Emilia Fox & Joseph Fiennes, PA ACCESS ALL AREAS
Kathleen Saxton Founder & Chief Executive, THE LIGHTHOUSE COMPANY
Mark McCullum Personal Assistant to Gok Wan
Merryl Futerman Personal Assistant to Julian Clary, PA ACCESS ALL AREAS
Nikki Burg Executive Assistant to Len Blavatnik, THE PRIVATE PA
Sinead Greenaway Managing Director, THE LIGHTHOUSE COMPANY

'Participation Brands & Lifestyle Hacks': How To Drive a Return on Involvement

70% of CEOs & CMOs feel they're not resolving an urgent conflict between the need to build powerful brand stories at scale and the need to enhance how consumers experience their brands in the real world. We'll be discussing the strategic role of 'Participation' for brands in the modern economy, how this is practically driving performance for MINI in the UK and how other brands can accelerate their ability to embrace that role, through a unique approach called 'Lifestyle Hacking'. MORE
John Grant Best-selling Author & Co-Founder, THE IRIS NURSERY
Mark Earls HERD- How to Change Mass Behaviour by Harnessing Our True Nature, AUTHOR
Michelle Roberts General Manager, Brand Communications, MINI UK
Sam Noble Chief Strategy Officer, IRIS

Agile Innovation for the Advertising World

In a world of exponential change, agencies and clients are constantly being challenged and disrupted. After analysing hundreds of start-ups and effective innovation projects, The Knowledge Engineers has devised a methodology to bring the culture of the lean start-up into advertising agencies and marketing teams. MORE
Andy McCormick Editorial Director, THE KNOWLEDGE ENGINEERS
Niall McKinney CEO, THE KNOWLEDGE ENGINEERS

Video evolution in music

Vevo’s SVP International, Nic Jones, in conversation with tastemaker, songwriter / producer and Radio One lynchpin Zane Lowe about the digital revolution, music discovery, brands and building an audience.
Nic Jones SVP International , VEVO

The rise of the omni-shopper: a game changer for our industry?

While advertisers the world over fight to win consumers through creative messaging and emerging digital platforms, technology has also enabled shoppers to have a one-stop shop in their home, creating a new, empowered global omni-channel shopper. In this session we look at how analysis of the digital Purchase Decision Journey is changing the traditional approach to marketing investment in order to achieve maximum impact and minimum wastage, transforming engagement to commitment and ultimately driving purchase. MORE
Cesar Montes Chief Strategy Officer, EMEA, GEOMETRY GLOBAL

Marketing Week presents CMO 3.0

The new breed of chief marketing officers have to be as skilled as the finance director with budgets, know as much about technology as the IT team and act as the voice of the consumer in the boardroom. Marketing Week editor Ruth Mortimer quizzes a select group of leading executives, such as Pernod Ricard’s CMO Martin Riley, Britvic CMO Matthew Barwell, William Hill CMO Kristof Fahy and RSA CMO Peter Markey, for their predictions and experience.
Kristof Fahy Chief marketing officer, WILLIAM HILL
Martin Riley Chief marketing officer, PERNOD RICARD
Matthew Barwell Chief marketing officer, BRITVIC
Peter Markey Chief marketing officer, RSA
Ruth Mortimer Editor, MARKETING WEEK
2:00 PM
David Lean Room

Metro: Immersive, tactile experiences shaping urbanites' lives

Big panel debate featuring experts and thought leaders from film, retail, agency and tech spheres. This session, led by Oscar winning content creators, Framestore, will address the growing consumer demand for more immersive brand experiences and the way brands engage with tomorrow's savvy and connected audiences.
MORE
Prask Sutton Chief Innovation Officer, 76MSMA
Ross Bailey Founder & CEO, APPEAR HERE
Simon Whalley Exec. Produceer, FRAMESTORE

1st Annual EMEA Publishers Go Programmatic: Strategies for the CRO

How integrated is automation and programmatic in the revenue organization of European publishers? How far have we come leveraging automation? What about first party publisher data? Hear from media owners at the vanguard of automation.
Jay Sears SVP Marketplace Development, THE RUBICON PROJECT
Stephen Edwards Group Digital Sales Director, HEARST MAGAZINES UK
Tim Gentry Revenue Director, GUARDIAN NEWS & MEDIA
Anthony Hitchings Digital Advertising Operations Director, FINANCIAL TIMES
Matěj Novák Managing Director, CZECH PUBLISHER EXCHANGE
2:45 PM
David Lean Room

Wired Evolution or Revolution Part I & Part II

Media's leading luminaries on real time reinvention, retaining and growing share and balancing today with tomorrow.



MORE
Greg Williams Executive Editor, WIRED
Richard Dunmall Group Managing Director, Advertising, BAUER MEDIA
Chris Forrester Commercial Director, PRIMESIGHT OUTDOOR
Anna Jones Chief Operating Officer, HEARST MAGAZINES UK
Jon O'Donnell Group Commercial Director , ESI MEDIA
David Pemsel Deputy Chief Executive, GUARDIAN NEWS & MEDIA
Simon Rees CEO, DCM
Neil Robinson Digital Director, IPC MEDIA
Rupert Turnbull Publisher, WIRED
Katie Vanneck-Smith CMO, NEWS UK

Think outside the box : Get more bang for your advertising buck

Granular insight in to consumer viewing behaviour. 30 million viewing events daily, from 500,000 UK Sky households, across 550+ channels, and with over 1,000 behavioural and demographic attributes. And the ability to combine this information with your own customer data to understand the relationship between viewing and customer response. Intrigued? Want to know more? And how this works in practice?

The New Female Tribes

In this exploration of Global Womanhood we'll discuss the 'Dow Jane' effect and why it's time to retire the term 'busy working Mum', in the quest for a more meaningful female narrative.
Rachel Pashley Group Planning Head, JWT

Move with Mobile

People move – between screens, places and moments. Mobile technology is bringing these moments together, giving marketers access to a wealth of new data every single day. As consumers move between moments, brand experiences should adapt and move with them.

For those playing buzzword bingo at Advertising Week Europe, “mobile-first” will feature high-up the lists on nearly all sessions. This workshop will provide a chance to hear from one of the few genuinely mobile-first organisations taking part, leading independent mobile advertising company Millennial Media. Stephen Jenkins, VP Marketing, EMEA, will discuss how technology, data and creativity are all moving together to change the way we approach digital marketing & advertising.
Stephen Jenkins VP Marketing, EMEA, MILLENNIAL MEDIA

Game Change: Unlocking New Levels Of Collaboration

It’s been said that work is a game so badly designed, you have to pay people to play it. This session will tell the story of how - by applying the principals of game-playing to its business - PHD has built a new, collaborative cultural engine which is delivering results for clients and agency alike. PHD believes it’s a game everyone can play and, supported by proof of the effect this approach has had on its own business, will set an industry-wide challenge for a step-change in how agencies approach collaboration.
Euan Hudghton Managing Partner, PHD UK
Frances Ralston-Good Chief Innovation Officer, PHD UK

Lifting the lid on Google magic

A demo led session of Google innovations.
Dan Cobley Managing Director, Google UK & Ireland, GOOGLE
Harry Davies Product Marketing Manager, GOOGLE

Native Advertising: A Win Win for Advertisers and Publishers?

Viewable. Adaptive. Engaging

2014 has been dubbed as the ‘Year of Native Advertising’. The buzz is endless and the opportunities are ample, but what exactly is Native Advertising and how can it be used to re-write the online industry? MORE
Ciaran O'Kane CEO & Founder, EXCHANGE WIRE
Mike Harty COO & Co-Founder, POWERLINKS MEIDA
Danny Hopwood Head of Platform EMEA , VIVAKI
Sandip Ray Commercial Product and Operations Director, HAYMARKET MEDIA GROUP
Paul Silver Global Strategy Director, MEDIA IQ

Industry Index Innovation Series

An enlightening debate around technology and innovation featuring Media Leaders and showcasing Europe's Top Ad Tech Companies as selected by verified, global marketers. Get more information and check out the innovation leaderboard at indx.li/innovationseries.
Gayle Myers Founder & CEO, INDUSTRY INDEX
Natalie Langley Growth Companies Senior Manager, PWC
Piers Taylor Managing Partner, VIZEUM
4:15 PM
David Lean Room

Agile Futures: Melding of Man & Machine

Welcome to the hybrid age: a new era of blended technologies with humans at its core. As technology becomes part of the fabric of life, brands must adapt to the melding of man and machine to capture chameleon consumers with innovative products and engaging experiences.

Stylus, an innovation research & advisory firm, explores the impact of emerging technologies and rapidly changing consumer behaviour through three micro trends: MORE
Jo Murphy Strategic Account Director, STYLUS

Disruptive Leadership for the Digital Age

Should you turn on the charm, run faster, control more, respond quicker and shout louder as digital complexity increases? Can you?
Perhaps it's time to disrupt the leadership models and skills that have worked well enough before to survive and even thrive in the digital age: how about more empathy, humility, trust and empowerment? Time for the anti-hero or the beta leader to rise up? This debate will leave you with fresh insights that may even disrupt your own leadership style, for the better. Go on, give it a go. MORE
David Lancefield Partner, Global Economics, PWC
Stewart Easterbrook Executive Director of Performance and Digital Development, Europe, STARCOM MEDIAVEST GROUP
Ian Livingstone CBE Chairman, PLAYDEMIC, MIDOKI, PLAYMOB, NEXT GEN SKILLS COMMITTEE
Linda Scott DP World Chair for Entrepreneurship and Innovation , SAID BUSINESS SCHOOL
Richard Wilson Director, OSCA

Mindshare Huddle at #AWEurope: Innovation

Mindshare brings its celebrated Huddle festival to AWE. Huddles dive into the issues discussed in the main AWE seminars, bringing together the key speakers from that day with a mix of leading media players, entrepreneurs, academics and amateurs. In intimate groups, someone introduces a topic. Everyone discusses it. It’s as simple as that. Today, we’re looking at Innovation – a broad, but vital subject. Can only start-ups innovate? Can you scale innovation? Have the ‘innovation pessimists’ got a point? MORE
Andrew Humphries Co-Founder, THE BAKERY
Chris Brauer Director, Innovation, GOLDSMITHS, UNIVERSITY OF LONDON
Danny Peace Agency Principal, CHANNEL 4
Gareth Capon CEO, GRABYO
Indy Saha Director of Strategy, Creative Lab EMEA, GOOGLE
Jon Block Controller of Commercial Digital Products, ITV
Mark Earls HERD- How to Change Mass Behaviour by Harnessing Our True Nature, AUTHOR
Michael May Mobile Software Engineer, LYST
Philly Byrne Associate Creative Director, BUZZFEED
Will Hayward Vice President of Advertising, Europe , BUZZFEED
Will Neale Founder, GRABYO
05:45 PM
David Lean Room

AW Connects

Advertising Week's Official Delegate networking event live from BAFTA.

Presented by Adnostic/Dennis Publishing
7:00 PM
House of Lords

PWC Founder's Club Closing Dinner

TBA MORE
7:30 PM
KOKO

Microsoft Wrap Party

The closing night bash of The Week featuring musical performances by Neon Jungle, Aloe Blacc, and Katy B.



Presented in partnership with Absolute Radio & xAd MORE
7:30 PM
KOKO

Microsoft Wrap Party VIP

The closing night bash of The Week.



Presented in partnership with Absolute Radio & xAd MORE