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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

4:15 PM
David Lean Room

Yahoo Presents: A Native Revolution

If you attend just one session this week on Native then this should be it! Join Yahoo to debate the risks of this Native Revolution and find out how the Millennials are driving the Native agenda via the mobile platform shift. How a "too long, didn't read" generation is changing what brands need to offer consumers and what this means for the age old question of monetising mobile. Is native advertising really new, is it just another way of saying good advertising or is it the panacea in an attention-weary world?
Patrick Hourihan Director of Research, Northern Europe, YAHOO
Piers North Streategy Director, YAHOO!