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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

Turning Mobile ROI Into Reality

Mobile is no longer a separate line item and requires the results to stay that way. What does “mobile first” and responsive design really mean? What about “native formats?” What's works best: Rich-Media, Video or Both? This session, with live Q&A;, addresses these questions head on, showcasing best-in-class mobile brand experiences, talking results and inspiring everyone in the room.
Mick Rigby CEO, YODEL
Andy Chandler Sales Director, UK, TAPJOY
Matt Champion Client Services Director, FETCH
Andrew French VP Client Services, SOMO
Alex Newman Head of Mobile, EMEA, OMD