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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

4:15 PM
David Lean Room

Agile Futures: Melding of Man & Machine

Welcome to the hybrid age: a new era of blended technologies with humans at its core. As technology becomes part of the fabric of life, brands must adapt to the melding of man and machine to capture chameleon consumers with innovative products and engaging experiences.

Stylus, an innovation research & advisory firm, explores the impact of emerging technologies and rapidly changing consumer behaviour through three micro trends:

Human First: What will it take to dominate tomorrow’s tech market? Game-changing products must respond to human behaviours. Humanity forms the template for technology.

Elastic Tech: Consumers demand bounce. We identify strategies to guide product development in 2014 and beyond, harnessing flexible displays, fluid interfaces and shape-shifting surfaces.

Chameleon: The chameleon always adapts to context. Absorb change with spaces, installations and engagement strategies that flex to meet differing needs - and nudge new behaviours in the process. LESS
Jo Murphy Strategic Account Director, STYLUS