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Work in a creative department and want to check out seminars on data and PR? Power to the multidisciplinary.

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AW Curator

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Thought Leadership at BAFTA 195 Piccadily

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How brands should navigate digital China

-How China’s demographics impact the relationship between social media and brand engagement
-Cultural implications fueling social media use: 75% of all online users post ratings and reviews at least monthly while in the US and Europe, the figure is less than 20%
-How Western companies are failing to capitalize on the sociability of Chinese online shoppers (and why global “one size fits all” approaches don’t work)
-How social media has become the backbone of consumer engagement for Lay’s in China.

How brands should navigate digital China.
Vincent Digonnet – Executive Chairman, Razorfish APAC
Julie Ji - Brand Director, Lay's China

· How China’s demographics impact the relationship between social media and brand engagement
· Cultural implications fueling social media use: 75% of all online users post ratings and reviews at least monthly while in the US and Europe, the figure is less than 20%
· How Western companies are failing to capitalize on the sociability of Chinese online shoppers (and why global “one size fits all” approaches don’t work)
· How social media has become the backbone of consumer engagement for Lay’s in China. LESS
Vincent Digonnet Executive Chairman, RAZORFISH APAC
Julie Ji Brand Director, LAY'S CHINA