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Reminder: Seminars & Workshops have limited seating. Arrive early to ensure entry. You must have proper credentials required for admittance into BAFTA. Save time by printing your delegate badge or session ticket before you arrive.


Seminars & Workshops have limited seating. Be sure to have your printed AW Credential and arrive early to ensure entry.


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AW Curator

Work in a creative department and want to check out seminars on data and PR? Power to the multidisciplinary.


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AW Curator


The AW Curator can help you find events across different interests and tracks of content.
Power to the multidisciplinary.


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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

Mindshare Huddle at #AWEurope: The Content Conundrum

Mindshare brings its celebrated Huddle festival to Advertising Week Europe. Huddles dive into the issues discussed in the main AWE seminars, bringing together the key speakers from that day with a mix of leading media players, entrepreneurs, academics and interested amateurs. In intimate groups, someone introduces a topic. Everyone discusses it. It’s as simple as that. Today, we’re looking at The Content Conundrum. In a world where everyone and anyone can create and distribute content, who is best placed to help clients?

We all know that content is vital to the marketing mix of every brand on the planet, but there are so many players in this sphere: brands, media owners, production companies, agencies (both creative, digital and media), specialists in distribution and measurement. So who’s in charge? Who owns the content, who makes it and who distributes it? Join today’s Huddle and discuss the content conundrum with participants from all corners of the content industry (follow @mindshare_UK #mshuddle to learn more about who’s taking part). Huddle spaces are limited and exclusive so please come prepared to lean in and get involved in the debate. Unimagine everything you know about conferences – and come Huddle with us. LESS
Alice Aldridge Lead Planner , JAM
Andy Jones Commercial Account Director, VIDEOLOGY
Andy McIntosh Head of Brand Strategy, BSKYB
Beren Money Head of Development, CHANNEL 5
Dan Coleman Strategic Business Development Director , IPC CONTENT
Jason Huges Head of Branded Content & Product Placement, BSKYB
Jeremy Tester Deputy Managing Director, Sky Media, BSKYB
Mark Krendel Managing Director, 8LBS
Mark Wood Partner, KREMPELWOOD
Paul Barrett Head of Marketing Partnerships, CHANNEL 5
Philly Byrne Associate Creative Director, BUZZFEED
Richard Brooke Media Operations and Strategy Director - Europe, UNILEVER
Will Hayward Vice President of Advertising, Europe , BUZZFEED