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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

Metro: Urban Tribes and Urbanite Emotions

Fluid, hyperconnected and highly personal; how brands can tap into today's urban dwellers...

Former music journalist, James Poletti, now head of digital strategy at top experiential agency RPM, plus RPM's head of strategy John Viccars, will talk through the trends shaping today's and tomorrow's urban consumer. They'll share how big brands are tapping into trend-setting urban tribes and communicating with them in their language to create compelling campaigns that become part of something more - delivering not just results but a creative and culturally significant legacy. LESS
James Poletti Head of Digital Strategy, RPM
John Viccars Head of Strategy, RPM