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AW Curator

Work in a creative department and want to check out seminars on data and PR? Power to the multidisciplinary.

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AW Curator

AWCurator

The AW Curator can help you find events across different interests and tracks of content.
Power to the multidisciplinary.


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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

12:00 PM
David Lean Room

Beyond The Metrics. The Power of Creativity

Marketers face more options than ever before, in terms of where, how, and why to run campaigns across an endless myriad of sites and publishers. Is the future of media all in the hands of algorithms or do marketer creativity and relationships still reign supreme? In light of the automation and speed of programmatic buying, how can marketers be sure that their campaigns are running in environments that reflect their brands?

Is the future of media all in the hands of computers or do marketer creativity and relationships still reign supreme? In light of the automation and speed of programmatic buying, how can marketers be sure that their campaigns are running in environments that reflect their brands? When data helps us target precisely, does environment still matter? We'll dive deep into the dangers and opportunities of planning strategies when efficiency of investment competes with brand storytelling and environment. LESS
Seth Rogin Chief Revenue Officer , MASHABLE
Clyde McKendrick Executive Planning Director, CP+B LONDON
Matt O'Mara UK Managing Director , VICE
Eric Schwertzel Vice President/Business Leader, MASTERCARD