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Seminars & Workshops have limited seating. Be sure to have your printed AW Credential and arrive early to ensure entry.


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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

4:15 PM
David Lean Room

Perfect pitch- the art of fine tuning a long-term partnership in live music.

How do brands best navigate their way through the complex music eco-system to maximise investment? With live music now the major earnings opportunity for music artists, from emerging to global mega-stars, how has this shift shaped the dynamic between brands and bands?
Panel discussion and Q&A; with some of the biggest players in the live music and brand business.
Lisa Gregg Vice President/GM Head of Consumer Products and Experiences, AMERICAN EXPRESS
Matt Scheckner Executive Director, ADVERTISING WEEK EUROPE
Nico Rijkhoff Director, Brand and Communications, ZIGGO
Simon Lewis President, Europe, LIVE NATION ENTERTAINMENT