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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

The Secret Life of Your Smartphone

Using a combination of passively collected data and ediary data from the recently launched IPA TouchPoints survey we will show how people really use their smart phones, which apps they use,  which urls they visit and whether they are wifi connected or network connected. This coupled with the TouchPoints e.diary data, which tells us where people are, what they are doing and who they are with will give us the context of this smart phone use including when they are dual screening.
Belinda Beeftink Deputy Research Director , IPA