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Reminder: Seminars & Workshops have limited seating. Arrive early to ensure entry. You must have proper credentials required for admittance into BAFTA. Save time by printing your delegate badge or session ticket before you arrive.


Seminars & Workshops have limited seating. Be sure to have your printed AW Credential and arrive early to ensure entry.


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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

Introducing Generation Wealth

Imagine if there was a group of people, largely ignored by marketers and advertising, who have the financial power to significantly influence the success of brands.

Now imagine that this group is not only crucial to brands now, but its importance is increasing over time.

At Advertising Week 2014 hear from Enders Analysis and YouGov, how this mature ABC1 audience, Generation Wealth, are increasingly the power players of consumer spending.
Brought to Advertising Week in association with Immediate Media Co.
Duncan Tickell Group Commercial Director , IMMEDIATE MEDIA CO.
Jane Carn Head of Qualitative Research, YOUGOV