Calendar

Here are new discovery tools to navigate and curate your week.

Reminder: Seminars & Workshops have limited seating. Arrive early to ensure entry. You must have proper credentials required for admittance into BAFTA. Save time by printing your delegate badge or session ticket before you arrive.

Events

Seminars & Workshops have limited seating. Be sure to have your printed AW Credential and arrive early to ensure entry.

Tools

Manage your events by adding it to “My Events”. One click to create an alert on Desktop or Mobile.

AW Curator

Work in a creative department and want to check out seminars on data and PR? Power to the multidisciplinary.

Tracks

We've made it easier to find events of the same interest. Select as many tracks to your liking.

Showing events on Thursday Clear Results
Filters (0)
AW Curator

AWCurator

The AW Curator can help you find events across different interests and tracks of content.
Power to the multidisciplinary.


POWERED BY

I work in..
My role is

Find me events for

Pass

Events

Time

Day

Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

The rise of the omni-shopper: a game changer for our industry?

While advertisers the world over fight to win consumers through creative messaging and emerging digital platforms, technology has also enabled shoppers to have a one-stop shop in their home, creating a new, empowered global omni-channel shopper. In this session we look at how analysis of the digital Purchase Decision Journey is changing the traditional approach to marketing investment in order to achieve maximum impact and minimum wastage, transforming engagement to commitment and ultimately driving purchase.

Uncovering behaviours, habits and perceptions of global consumers, this session will reveal valuable insights about how consumers really behave, feel and think online. By mapping the online Purchase Decision Journey we can reach the consumer exactly where and when it most matters. The session will provide key findings to help brands create connections with consumers. LESS
Cesar Montes Chief Strategy Officer, EMEA, GEOMETRY GLOBAL