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Seminars & Workshops have limited seating. Be sure to have your printed AW Credential and arrive early to ensure entry.

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AW Curator

Work in a creative department and want to check out seminars on data and PR? Power to the multidisciplinary.

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AW Curator

AWCurator

The AW Curator can help you find events across different interests and tracks of content.
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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

Mobile: The CMO View

A C-level conversation with market-leading mobile pioneers, hosted by mobile agency Fetch. In this panel discussion we’ll hear directly from CMOs and CEOs who moved quickly to adopt mobile and who now are reaping the benefits of their early investment into the platform which continues to drive transformation across the marketing industry.

A C-level conversation with market-leading mobile pioneers, hosted by mobile agency Fetch. We’ll hear directly from CMOs and CEOs who moved quickly to adopt mobile and are now reaping the benefits of their early investment into the platform.

James Connelly, CEO will ask these C-level panellists what it really means to be a pioneer of mobile advertising, prompting them to share their success stories about how having a mobile-first strategy has delivered real growth across their wider business.

We’ll hear from William Hill, a bricks and mortar retailer that has used mobile to transform its marketing with 40% of its turnover coming from mobile. And from Hotels.com, the internet booking giant who can say that 20 per cent of its bookings are made via mobile devices. We’ll also learn from innovative music app business Bloom FM, a business that has been designed, built and set to grow from mobile.
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James Connelly CEO, FETCH
Jonathan Clark Marketing Director, BLOOM FM
Kristof Fahy Chief marketing officer, WILLIAM HILL
Johan Svanstrom President , HOTELS.COM AND VENERE.COM