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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

Facebook: Measuring Effectiveness Workshop

Facebook’s head of measurement partnerships in EMEA, Alex North, will run a workshop on measuring the effectiveness of advertising on Facebook as part of the broader marketing mix. He will reference recent research and case studies, discuss how closed-loop ROI solutions can be used to measure effectiveness at a very granular level, and address the challenges faced in understanding how to utilise and measure mobile along with the other connected devices that people use today.
Alex North Measurement Partnership Lead, FACEBOOK