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Thought Leadership at BAFTA 195 Piccadily

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3:30 PM
David Lean Room

Mobile Advertising - the new frontier of digital advertising

There are more mobile devices today than there are humans and the number will keep growing. With any new industry and advertising technique come new challenges – and opportunities for those who figure it out. Some key questions that this trend prompt are: what does mobile behavior look like? Are there significant differences versus PC behaviour and mobile behavior? How can advertisers take advantage of this trend in shopping behaviour and generate measurable sales?

Mobile is starting to be included in many media plans and mobile ad investments represent £999 million in 2013 making UK is the world’s third-largest market for mobile ads after the US and Japan.
With any new industry and advertising technique come new challenges – and opportunities for those who figure it out. Some key questions that this trend prompt are: what does mobile behavior look like? Are there significant differences versus PC behaviour and mobile behavior? How can advertisers take advantage of this trend in shopping behaviour and generate measurable sales?
Join Criteo and The Marketing Society to discover the latest trends and solutions across mobile advertising on both browsers and apps, app acquisition and engagement as well as tracking results. The session will include practical lessons and experiences from brands on real mobile success stories.
LESS
Gemma Greaves Managing Director, THE MARKETING SOCIETY
George Hadjigeorgiou Chief Operating Officer , HOUSETRIP
Joel Brandon-Bravo UK Managing Director, TRAVELZOO
Jonathan Wolf Chief Product Officer, CRITEO
Andrew Warner - Senior Marketing Director, EMEA, EXPEDIA