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Events

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Thought Leadership at BAFTA 195 Piccadily

Special Events Venues

12:45 PM
David Lean Room

The New Way Advertisers Are Connecting To Content

Step Back 60 Years In Advertising History And You Will Hear About Television Content Being Funded By Advertisers. The Term "Soap Opera" Is Derived From P&G; Funding A Programme In That Era.

In This Session, Channel 5 Will Explore Why Advertisers And Agencies Are Beginning To Take A Direct Involvement In The Funding Of TV Content Once More And How This Market Is Expected To Develop.

A Panel Of Experts Including Advertisers, Producers And Broadcasters Will Debate This Subject, Led By TV Presenter Matthew Wright.

Specifically, Key Areas Of Growth Will Be Highlighted And We Will Focus On The Key Driving Forces Behind It. What¹S In It For Advertisers? For Agencies? For Producers? For Broadcasters?

Come And Find Out Why “Content” Is The Hot Topic In Our Industry.
LESS
Matthew Wright Presenter, THE WRIGHT STUFF
Agostino Di Falco Partnerships Director, CHANNEL 5
Neil Duncanson CEO, NORTH ONE TELEVISION
Benjamin Kaye Head of Advertising, DIXONS